Audi Financial Services Latest Lender to Join AutoGravity
AutoGravity, the mobile car shopping and financing app, is partnering with Audi Financial Services, the financial services arm of Audi of America, the companies announced today in a press release.
The AutoGravity platform, which allows for a user to connect to lenders, lessors, and dealers to acquire and finance a vehicle, will now include Audi Financial Services among its options. Consumers will be able to choose from loan and lease contracts as well as new and used Audi models, Serge Vartanov, chief marketing officer at AutoGravity, confirmed to Auto Finance News.
The partnership will enable customers to choose from the OEM’s often favorable financing deals when shopping for Volkswagen Group’s luxury brand. Additionally, Audi dealerships will be able to access a new well of customers.
“This partnership puts Audi Financial Services at the forefront of the digitization of the car buying and financing experience,” said Charles Moore, chief digital officer and senior vice president of marketing and business development at Audi Financial Services. “Our participation in the AutoGravity network gives us direct access to over a million smartphone-first car buyers, letting us serve them with personalized offers on any Audi vehicle, anytime and anywhere they want.”
Audi Financial was unable to respond to AFN‘s request for comment by press time.
VW Credit Inc., a separate financial arm of Audi’s parent company, may have spurred the partnership with the luxury brand after VW made an equity investment in Auto Gravity in July 2017.
Other lenders on the platform include CarFinance.com (the direct lending arm of Flagship Credit), First Investors Financial Services, Global Lending Services, Hyundai Capital America, — which does business as Hyundai Motor Finance, Kia Motors Finance, and Genesis Finance — Mercedes-Benz Financial Services, VW Credit, and Westlake Financial Services.
