Santander Consumer USA isn’t just looking to sell its stock in its upcoming IPO― it’s looking to sell itself.
The lender is using the LOYAL3 platform to launch what is called a “social IPO.” This means that through fee-free transactions, SCUSA is looking to sell shares not just to huge institutions, but to individual investors who are loyal to the brand.
Santander is active on social media; SCUSA’s Twitter account has nearly 500 followers, and Santander Consumer has more than 8,000 likes on Facebook.
In a video advertisement running online, SCUSA CEO Tom Dundon and President Jason Kulas go into detail about what the company is and what it stands for. There is also a video from LOYAL3 explaining how the platform works.
