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Ducati Continues Global Sales Growth Amid New Finance Programs

Matthew Wood

Ducati sold 55,871 motorcycles globally, 400 more than the previous year, according to figures released by Audi Group during its annual press conference last week in Ingolstadt, Germany.

The motorcycle manufacturer has been experiencing a period of growth over the last eight years, having sold 55,452 units in 2016.

In the U.S., which remains Ducati’s largest market, deliveries were up by 1.3%, with bike sales totaling 8,898, according to the financials.

While Ducati did not mention its finance programs during the conference, the company has launched programs in the U.S. and globally. Last March, Ducati Financial Services introduced Ducati Premier Financing in North America, which likely helped spur, in part, nationwide and global sales in 2017. The program lowers monthly payments by an average of $80, and allows consumers to essentially lease a Ducati motorcycle. It’s unclear how many vehicles were sold though the Ducati Premier program because the company does not disclose those figures.

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