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Startup Aims to Grab Subprime Share

Natalie Mattila

Startup subprime lender Ride Today Acceptance is attempting to fill the gap for subprime financing in the powersports industry.Bullseye2

Beverly, Mass.-based Ride Today Acceptance — a subsidiary of Encompass Consulting LLC — has a “conservative goal” to up its dealer count to 400, from 237, by April 2017, aid Jason Sheely, the lender’s national sales manager.

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