Pickup trucks moved into first place with prospective buyers, according to the National Automobile Dealers Association’s New Car Preference Survey, released in early August. When asked which type of new vehicle respondents would purchase, 20.7% answered that they would consider a pickup truck, while midsize cars came in second with 18.2% of the vote.
The survey aims to assess the importance of features that consumers commonly consider when deciding which new car or truck to purchase. Build quality and reliability were cited as “very important” by 49% of car shoppers and by 54% of prospective truck buyers. At the other end of the spectrum, technology, brand, and environmental impact were the four least important factors in the survey. The preference survey was conducted during May and June, with more than 1,500 consumers participating.
