The campaign, called “Ditch Your Car,” launched in 2018 and lasted for 30 days, during which Lyft encouraged 150,000 riders to leave their cars at home to reduce traffic congestion and greenhouse gas emissions, according to a Lyft blog post.
This year, Lyft partnered with Carvana to provide a platform for riders to sell their cars. The program runs from Nov. 7 to Dec. 16 and is only available to select riders in Chicago, Los Angeles and San Francisco.
Here’s how it works: Carvana will send program participants a price offer, valid for seven days, within two minutes of beginning the appraisal process. After that, participants schedule a pickup or drop-off of the vehicle for an on-site review. Once the car passes the on-site evaluation, Carvana will give the seller a check for the value of the car, plus $250 in Lyft credit.
“Many consumers continue to embrace the flexibility and freedom of a multi-modal lifestyle,” Keeton said. “We can offer those consumers an easy way to ditch their car and dealership at the same time.”
Carvana has been ramping up the car-buying business in recent quarters. Last quarter, Carvana bought more than 32,000 vehicles from consumers, a 249% year-over-year jump.