CarMax has expanded its online car-buying service to seven cities in Texas, with three more slated to launch in late-October, the used-car retailer announced.
The functionality allows customers to complete the entire car-buying process from home — including retail shopping, securing financing, and filing trade-in paperwork. CarMax customers may be financed by captive CarMax Auto Finance or by the dealer group’s lending partners, which include Ally Financial, Capital One and Wells Fargo.
Home delivery will be available in Austin, Dallas, Houston and the Waco/Killeen area, with the San Antonio market coming in late-October. Consumers in Lubbock, Tyler and Corpus Christi will be able to shop online and pick up their car in-store. El Paso and the McAllen/Pharr area will also be added in late-October.
Prior to expanding to Texas, CarMax offered consumers across Florida, Georgia, Maine, North Carolina the option for home delivery or expedited pickup. Certain cities in Alabama, Louisiana, Mississippi, New York and Virginia also offer the program. The program was initially tested in Charlotte, N.C., and launched in December 2018 in Atlanta, Ga. The company plans to scale the service nationwide by February 2020.
In order to differentiate themselves from similar offerings — such as Carvana — CarMax is utilizing its network of 200 stores nationwide to create an omni-channel experience that combines online shopping and in-store experiences, a company spokeswoman told Auto Finance News, adding that the platform helps provide customers options based on their preferences.
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