Despite a “slight downturn” in BMW Motorrad USA’s sales in 2017, the OEM outpaced the rest of the motorcycle industry.
New product models, plus finance incentives, have poised the manufacturer for continued growth this year.
BMW Motorrad reported sales of 13,546 motorcycles for 2017, a 1.3% year-over-year decline from 2016, according to a company sales report. However, BMW outpaced its primary competitors, which were reportedly down 6.3% as compared to last year.
“We are proud to report these impressive results despite current market conditions,” commented Michael Peyton, vice president at BMW Motorrad North America, said in a company press release. “BMW Motorrad USA achieved all-time record sales in November, while December 2017 was our best December since 2004 and our fourth consecutive month of sales growth.”
BMW reported a 15% year-over-year growth in motorcycle sales for its quarter ended Dec. 31, 2017, and a 27% rise in sales from November through December 2017 as compared to the previous year.
The growth was driven by the BMW R 1200 GS Adventure, which accounted for 15% of December sales volume, according to Peyton.