Ally Financial Inc. will launch a new feature on its direct-lending platform Clearlane in April, to enable consumers to browse dealership inventory in real time and apply for multiple financing offers on those vehicles, the company announced in a press release today.
The feature, called Clearmatch, will launch as a pilot for participating dealers to showcase their inventories on the platform. Clearmatch will be rolled out to dealers on a regional basis starting next month.
“Clearmatch will allow customers to easily take care of their financing online and have a faster close at the dealership — which can be a key dissatisfier,” Jeff Danford, senior vice president of Clearlane, said in a press release. “Meanwhile, dealers will benefit from happier, more satisfied customers.”
Launched in 2017, Clearlane offers the ability to refinance, pay off a lease, and purchase new vehicles. Multiple lenders, other than Ally Financial, make offers on the platform, but those partner lenders have not been disclosed by the company.
“For consumers, it’s all about speeding up the process,” Danford said. “We help consumers explore their options, so when they get to the dealership they’re ready to finalize the purchase and financing with the dealer and drive home in their vehicle.”
For more content like this, attend the Auto Finance Performance & Compliance Summit, slated for May 9-10, at the Omni Dallas. For information, or to register, visit autofinanceperformance.com.
