COLUMBUS, Ohio — DRR USA is seeking a retail lender partner to cater to the ATV manufacturer’s prime customer base, Owner Louis DeCuzzi told Powersports Finance during a meeting at AIMExpo 2017 late last month.
“Our average consumer is at the higher end of the credit spectrum,” DeCuzzi said. “When it comes to youth ATVs, because they are out racing, that’s an expense in itself just to race. They already know the costs involved, and as such, tend to be on the higher end of the spectrum in the prime range.”
Brunswick, Ohio-based DRR specializes in race-proven, youth four-wheelers, ATVs, and dirt bikes. The OEM offered a first look at its new adult utility ATV at the AIMExpo last month — the DRX 600cc, which starts at $6,999.
DRR USA currently works with three regional lenders: Troy, Ohio-based Access Equipment and Financing LLC; Southeast Financial Credit Union, which primarily serves the Tennessee market; and Potomac Falls, Va.-based Nextep Funding, according to the OEM’s website.
While the ATV maker has its sights set on a prime partner, DRR is open to subprime players as well, especially as startups continue to enter the space, DeCuzzi said.
“I think there are some new players in that financing field,” he said. “We welcome subprime lenders, too, because there are people out there that have bad credit still from collapse in 2007. Everyone understands that.”
DRR has 125 dealers in its network across the central East Coast.
For more insights like this, attend the third annual PowerSports Finance 2017 conference, which is slated for Oct. 24-25 at the Wynn Las Vegas. The full agenda can be viewed here. To learn more — or to register — for this year’s event, visit the PowerSports Finance 2017 homepage here.
