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A massive shift has occurred in the car buying process, and it’s been driven by 20-35 year-olds. Gone are the days of a car buyer walking in to a local dealership and haggling over price and options. In fact, 56% of Millennials say they’d rather clean their homes than negotiate with a dealer.
So what does that mean for lenders? The tech generations are seeking more direct interactions with financers that allow for more control of the process. Direct lending & online and mobile interaction models are on the rise, and aggregator platforms let new car buyers shop around before they complete their purchase. In this new landscape, it’s imperative for lenders to take steps to perfect their loan and remain secure in their processes.
This webinar uses the new model of vehicle buying and lending to highlight the various ways car usage can greatly affect the security of a loan. Attendees will learn:
- The various influences for modern car buying
- The ways in which the “tech generations” buy cars and how they finance them
- The steps lenders need to take to drive growth while ensuring their investments are protected
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