Competition Gets Messy as New Powersports Lenders Crowd the Market | Auto Finance News | Auto Finance News

Competition Gets Messy as New Powersports Lenders Crowd the Market

About five or six years ago, the lending opportunity in the powersports market was wide open. As the industry recovered from the financial crisis, there was more demand than there was supply for powersports financing.

Now, times have changed. Several new lending companies have entered the space — from captives to independent finance companies to startup leasing providers — over the past few years, and in 2016 alone.

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