Long Beach BMW Motorcycles is now offering virtual reality test rides, becoming the first BMW dealer to offer the experience in their showroom, according to a company press release.
The Long Beach, N.Y.-based dealer is taking advantage of this technology to give non-riders and riders the opportunity to test drive without leaving the showroom, according to the release. Users wear an Oculus Gear VR headset for 360-degree visuals and over-ear headphones to provide high-quality sound.