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Rental Car Firm Enterprise Plans to Launch Subscription Service in May

Enterprise Holdings, parent of Enterprise Rent-A-Car, plans to launch a vehicle-subscription service within the next month, according to a company press release. The pilot program will start in three states and allow customers — for a monthly fee — to select from six vehicle classes, including full-size and premium sedans, small and mid-sized SUVs, and […]

Daimler Mobility Platforms Reach 26 Million Users, Amid Global Expansion

Daimler AG’s mobile platforms have notched 64% growth in users this year. Through September, more than 26 million customers have used Daimler mobile ride-hailing and car rental services like car2go, mytaxi, and moovel, the OEM announced today. Newly released usage numbers coincide with the announcement that the German company will change its name to Daimler […]

How Dealerships Can Increase Revenue With Mobility as a Service Model

LAS VEGAS — Dealerships can increase customer loyalty and profitability by tapping into the mobility-as-a-service model, according to Mike Furnari, chief business development officer at HyreCar, which provides a platform that matches ridesharing-service drivers with car owners who want to rent out their vehicles. MaaS is the integration of various forms of transportation into an […]