Mercedes-Benz FS Adds Loans to AutoGravity

  • William Hoffman
  • October 6, 2016
AutoGravity Mercedes-Benz

AutoGravity Mercedes-BenzMercedes-Benz Financial Services is now offering auto loans through the AutoGravity platform, after becoming the first lender to offer leasing on the digital financing app in early August, according to a joint press release.

AutoGravity app — currently in a public beta — allows buyers to browse different makes, models, local dealerships, and finance their choice in three steps, according to the release. The app offers up to four financing options once a vehicle is chosen and now Mercedes-Benz Financial Services will be one of those choices when the company’s vehicles are picked.

“AutoGravity was created to empower car buyers through their smartphones and give them access to a wide selection of auto finance options from the palm of their hands,” Andy Hinrichs, AutoGravity’s founder and chief executive, said in the release. “The partnership with Mercedes-Benz Financial Services provides choice for our users and gives Mercedes-Benz access to a broader pool of new and existing digitally savvy customers.”

Through the partnership, Mercedes-Benz Financial Service has access to the technical expertise of the AutoGravity team as well as bank-level encryption to protect user’s data.

“Our partnership with AutoGravity is valuable, because it enhances our positioning among the growing number of digital savvy consumers who rely on smartphone technology when making purchasing decisions,” said Peter Zieringer, President and CEO of Mercedes-Benz Financial Services.

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