Is ‘build to order’ built to last? Dealers weigh in

Understanding the difference between build to order and presale is key in a changing sales environment, Cox Automotive expert said

The shift to build-to-order sales, which was accelerated by pandemic-related inventory shortages and manufacturing woes, presents unique opportunities and challenges as automotive dealers navigate this evolving sales model. Every OEM has adapted to build to order differently, Ralph Mahalek Jr., owner of seven Alfa Romeo, Chrysler, Dodge, Jeep, Ram and Fiat dealerships in Florida, Michigan […]

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