BBVA, PenFed join Auto Finance Sales & Marketing Summit speaker roster | Auto Finance News | Auto Finance News

BBVA, PenFed join Auto Finance Sales & Marketing Summit speaker roster

© Can Stock Photo / ruslanshramko

Two distinguished executives from BBVA and Pentagon Federal Credit Union are set to discuss strategies for presenting value propositions to attract customers during a March 10 panel discussion at the second annual Auto Finance Sales & Marketing Summit.

The Sales & Marketing Summit will take place at the Omni San Diego on March 9-10, and will be directly followed by the Auto Finance Innovation Summit. Click here to see the full agenda.

The panel will feature an open dialogue between Reggie Branch, BBVA’s senior vice president and group manager of indirect auto, and Ivan McBride, PenFed’s vice president of automotive lending products and sales. The executives will explore best practices for making your brand stand out when competitors have similar products.

The event will also feature sessions that explore analytics-based marketing strategies, new thinking on social media marketing and best practices for building a stellar sales team.

As the industry’s news source, Auto Finance News is dedicated to uncovering pressing issues that sales and marketing teams tackle on a day-to-day basis and offers insights for how to improve. This event will bring together the best and brightest minds in sales and marketing to share strategies and personal experiences to shine a light on these important parts of the auto lending and leasing process.

To learn more — or to register — for this year’s event, visit the Auto Finance Accelerate homepage here.

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