Automakers offer incentives to spur July 4 sales | Auto Finance News | Auto Finance News

Automakers offer incentives to spur July 4 sales

© Can Stock Photo / jefras

Independence Day weekend is packed with bargains designed to refresh the auto market following first-quarter slumps in new-vehicle sales and a pullback on incentives in June.   OEMs scaled back incentive programs in June as production restarted following coronavirus shutdowns. Many are now capitalizing on the typically travel-heavy July 4 holiday, stepping up deals from 2019 in both quantity and quality.  Toyota, Honda and others are heavily advertising low- and zero-interest financing […]

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