Consumer Intent Paves Way for Customized Incentives | Auto Finance News | Auto Finance News

Consumer Intent Paves Way for Customized Incentives

A data-as-a-service company new to the automotive space is hoping to refine the way incentives are designed by financiers and manufacturers. Called Jornaya, the data provider specializes in tracking consumer behavior and, thus, consumer intent, Vice President of Automotive Brian Epro told Auto Finance News. “It’s 2019, the days of treating every single lead you […]

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