Sales & Marketing | Auto Finance News - Part 8

Bank of America, HCA Join Speaker Faculty at Auto Finance Sales & Marketing Summit

Two distinguished executives from Bank of America and Hyundai Capital America are set to discuss tips for synchronizing lending options and promoting them to consumers at the inaugural Auto Finance Sales & Marketing Summit during a session entitled “Blurring the Lines Between Direct and Indirect.” The discussion will take place on Monday, May 13, at […]

Retouching Operations: Bank of the West Adds to Its Financing Palette

From the March issue: Despite a recent industrywide rise in auto loan delinquencies, one legacy prime lender is expanding its product set to satisfy dealer partners. “We needed to reinvent our business model,” Bank of the West Executive Vice President of Personal Finance Michael Pereira told Auto Finance News. “Bank of the West has a […]

PenFed Eyes Tenfold Boost in Balloon Financing Volume

Pentagon Federal Credit Union is hoping a newly inked agreement with Auto Financial Group (AFG) will prop up its balloon financing business to at least $10 million per month, said Ivan McBride, vice president of automotive lending products and sales at PenFed. Last week the companies announced the partnership, which enables PenFed to offer members […]

HyreCar Speeds Driver Onboarding With New Mobile App

Carshare company HyreCar rolled out its mobile app last week, speeding verification time for new drivers and aiming to reduce fraud, Chief Operating Officer Henry Park told Auto Finance News.  Like HyreCar's website, the app enables users to rent cars or list their cars for rent. HyreCar’s decision to launch a mobile app is based […]

Used-Vehicle Prices Will Climb as Inventory Dwindles, Manheim Says

Wholesale used-vehicle prices increased 3.2% in February, bringing the Manheim Used Vehicle Value Index up to 135.2. In addition, more-affordable vehicles, such as mid-sized cars, led the way in value appreciation — a continuation of a 2018 trend. Used-vehicle sales volume was also on the rise year over year, at a rate of 2%. Manheim […]

Tricolor Targets New Customers Based on Google Search Patterns

Tricolor Auto Acceptance has implemented Google’s AdWord advertising platform to attract its “very specific consumer” online, Chief Executive Daniel Chu told Auto Finance News. “We have the ability to align marketing and risk,” he said of the new digital strategy that analyzes specific terms searched on Google to reach the no-file and thin-file Hispanic consumers […]

Westlake Exec Joins Speaker Faculty at Auto Finance Sales & Marketing Summit

Westlake Financial Services Senior Vice President of Sales & Marketing Mark Vazquez has joined the  Auto Finance Sales & Marketing Summit speaker faculty to share lender best practices on presenting a company’s value proposition to attract more consumers. Vazquez takes the stage on May 13 at 11:15 a.m. PT for a presentation where he’ll touch […]
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