Sales & Marketing | Auto Finance News - Part 5

3 Themes to Watch in April

Last month, compliance and operations stories dominated the ranks as Auto Finance News’ most-read March stories. Below are AFN's top three themes to monitor, as determined by the six most-read stories in March. TCPA Settlements As the auto regulatory environment continues to heat up with stiffer oversight on both state and federal levels, TCPA settlements […]

New Webinar Offers Tips for How Lenders Should Adapt to Digital Disruption

Digital disruptors have shaken up traditional auto finance, compelling lenders to adapt to the new paradigm or risk losing business. One critical decision for finance company executives involves determining which elements of the car-buying and -financing process are most effectively linked — and which should be kept separate. That’s the upshot from the latest webinar […]

New MBFS Sales Exec Zeroes In on Tech Innovation

Mercedes-Benz Financial Services USA plans to use artificial intelligence and machine learning to further adapt to the industry’s “online evolution,” newly appointed Vice President of Sales and Operations Mark Lovely told Auto Finance News. Though traditional auto finance will remain a part of the business, Lovely is on the lookout for “new and exciting developments […]

HCA Launches Lease Bundle for Luxury Brand Genesis

Hyundai Capital America’s luxury captive, Genesis Finance, launched an all-inclusive lease program today called Genesis Spectrum. The new program bundles lease payment, car insurance, and maintenance coverage into a monthly payment. Genesis Spectrum includes a 36-month loan term and insurance provided by MetLife Auto with a $500 deductible on 2019 Genesis G70, G80, and G90 sedans. […]

Westlake Calls on Dealers to Use Automated Payoff Tool Amid Recent Success

Westlake Financial Services is on pace to have about 10% of its payoffs transacted with Dealertrack's automated payoff and title release platform — its most successful month since signing up for the tool in November 2018, said company Senior Vice President of Sales and Marketing Mark Vazquez. This month is likely to be the lender’s […]

Why the Auto Finance Industry Needs a Greater Focus on Digital Sales & Marketing

Most sales and marketing job ads go something like this: As an Inside Sales Relationship Manager, you will be contacting Auto Dealerships to sign up with AUTO FINANCE COMPANY NAME HERE as one of their sub-prime lenders. … The expectations for the first year at this job is to be making $60k – $100k per […]

Dealership Financing Slips as Customers Prefer Online Options, Survey Shows

Consumers are increasingly opting to skip the dealership when it comes to getting their next auto loan, according to fresh data from Fico. Published last week, Fico’s 2019 U.S. Consumer Survey of Vehicle Finance Perceptions examined how consumers looked at the financing of their vehicle purchases and how auto finance companies are currently meeting their […]
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