Sales & Marketing | Auto Finance News - Part 2

Insurer Offers Cash Back Incentive for Chrysler, Hyundai Purchases

Amica Mutual Insurance is offering a new incentive for purchasing or leasing new Chrysler and Hyundai Motor vehicles, Auto Finance News has learned. The Rhode Island-based insurance company’s incentive is called BonusDrive, which allows customers to get a cash back bonus of up to $500. However, the offer only applies to the purchase or lease […]

Bank of America Expects Direct Volume to Match Indirect Within 5 Years

SAN DIEGO — Bank of America‘s direct loan portfolio may catch up with its indirect portfolio as soon as 2022, Duane Freeman, senior vice president of consumer vehicle lending and national sales executive, predicted during a panel discussion at the inaugural Auto Finance Sales & Marketing Summit on Monday. “We do see a future within the […]

AI Startup Helps BMW Financial Scale Call Center With Chatbots

SAN DIEGO — BMW Financial Services will have automated “digital assistants” added to its call center capabilities by the third quarter, thanks to a partnership with startup CarLabs.AI, the tech company’s Chief Executive Martin Schmitt said at the Auto Finance Innovation Summit Wednesday. CarLabs is a company that delivers AI-powered digital assistants for automotive brands. It started […]

Australian Startup Eyes Foray Into U.S. Market

SAN DIEGO — CarDeals2Me, an Australian startup that provides car buyers with a price quote that expires within 24 hours, is looking to enter the American market — once it secures a lender partner. “We’re grazing around to hit the U.S. market,” said Chief Executive Shaun Sumaru during the Auto Finance Innovation Summit here today. […]

Westlake Tests Social Media Marketing for Direct Lending

Westlake Financial Services is turning to social media to market its direct lending business. Westlake’s direct lending business is “still trying to figure out" social media marketing, but the lender hopes to have more insights soon as it nears the end of a 90-day trial, said Senior Vice President of Marketing Mark Vazquez. So far, […]

Rewriting the Golden Rule: A Fresh Approach to Tailored Marketing Strategies

From the May issue: Prominent technology companies hailing from the heart of Silicon Valley are changing the way consumers shop — and the ease and efficiency with which these companies sell their products is prompting the auto finance sector to up its game. Amazon pushes related products to consumers when they purchase a product on […]

Capital One Introduces Financing on CarGurus Platform

Capital One Auto Finance has inked a deal to offer financing preapprovals for vehicles on CarGurus' buying platform. The bank is the first lender to sign up with CarGurus, which has 5 million vehicles in its inventory. The companies are “ready to roll out nationwide this week,” CarGurus’ Chief Product Officer Tom Caputo told Auto […]

Toyota Financial Boosts Ride-Sharing Investments With Startup Faxi

Toyota Financial Services is encouraging carpooling with its latest investment. The captive bought a majority stake this week in London-based ride-sharing startup Faxi to engage in new mobility solutions and “introduce technology that will help reduce single-occupancy vehicles and the congestion and emissions that they cause,” Doug Gillies, managing director of Toyota Financial Services in […]
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