Sales & Marketing | Auto Finance News

Perfecting the Formula: Why Lenders Need to Harness the Power of Social Media

From June's issue: Since the rise of Facebook, Twitter, and Instagram, consumers are increasingly turning to social media to view content, interact with each other, and communicate with the companies they engage with in business. Lenders in auto finance have started harnessing the width and breath of social media, but many are only scratching the […]

Carvana’s 7-Day Return Policy Boosts Retention Rate

Carvana’s seven-day return policy has resulted in a single-digit return rate, Christina Keiser, vice president of strategy, said at the Auto Finance Sales & Marketing Summit last month. "Carvana return rates are in the mid- to high-single digits, and about half of those are swaps — meaning, a customer exchanges the original vehicle for a […]

Five Questions With… Kyle Birch of GM Financial

Five Questions With is a monthly Q&A segment on AutoFinanceExcellence.org that offers a glimpse of what senior industry executives are thinking about outside the boardroom. Read on to find out. As the Chief Operating Officer of GM Financial, Kyle Birch leads all origination channels and servicing in North America for General Motor’s captive finance arm. That level of responsibility […]

3 Strategies for Effective Customer Communication

SAN DIEGO — Technology is changing the way lenders engage with their customers, prompting lenders to hone their value propositions, Westlake Financial Service’s Senior Vice President of Marketing Mark Vazquez said at the Auto Finance Sales & Marketing Summit this month. Vazquez’s delved into tips on effective communication with consumers through both traditional and non-traditional […]

Auto Finance Summit 2019 Registration Opens With New Agenda

Auto Finance News is proud to announce that the Auto Finance Summit 2019 registration and agenda are now available on AutoFinanceSummit.com. The 19th annual event will take place October 28-30 at the Bellagio Las Vegas. Registration can be submitted here.  It’s a revolutionary time for auto finance, as technological innovations are making waves in the industry. Meanwhile, lenders are working to stay ahead […]

Insurer Offers Cash Back Incentive for Chrysler, Hyundai Purchases

Amica Mutual Insurance is offering a new incentive for purchasing or leasing new Chrysler and Hyundai Motor vehicles, Auto Finance News has learned. The Rhode Island-based insurance company’s incentive is called BonusDrive, which allows customers to get a cash back bonus of up to $500. However, the offer only applies to the purchase or lease […]

Bank of America Expects Direct Volume to Match Indirect Within 5 Years

SAN DIEGO — Bank of America‘s direct loan portfolio may catch up with its indirect portfolio as soon as 2022, Duane Freeman, senior vice president of consumer vehicle lending and national sales executive, predicted during a panel discussion at the inaugural Auto Finance Sales & Marketing Summit on Monday. “We do see a future within the […]

AI Startup Helps BMW Financial Scale Call Center With Chatbots

SAN DIEGO — BMW Financial Services will have automated “digital assistants” added to its call center capabilities by the third quarter, thanks to a partnership with startup CarLabs.AI, the tech company’s Chief Executive Martin Schmitt said at the Auto Finance Innovation Summit Wednesday. CarLabs is a company that delivers AI-powered digital assistants for automotive brands. It started […]
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