Auto Industry Update: Applying Advanced Analytics to Improve Profits
The following webinar, “Applying Advanced Analytics to Improve Profits,” is brought to you through the generous support of Earnix and features Tim Hamill, Industry Strategist for Auto Lending at Earnix.
This educational webinar provides a birds-eye view of how automotive companies are harnessing Big Data and real-time decisioning to improve market share and profitability – and how captive and indirect lenders can both support and benefit from these efforts. If you are involved in marketing, sales or pricing for a major auto finance lender, this webinar will provide much-needed insights for developing your future product, pricing and sales strategies.
The auto industry has awakened to the need for advanced customer analytics. Industry leaders recognize they may be leaving billions of dollars on the table due to inefficient marketing investments, and they are actively building advanced analytic capabilities to improve yield throughout the sales and marketing process.
More About Tim Hamill
Tim has helped some of the world’s largest and most successful companies improve the effectiveness of their consumer marketing efforts. He has over 30 years of experience in general management, strategic planning, analytics and marketing technology and he has a “big picture” understanding of how to build integrated customer experiences across marketing channels.
Prior to joining Earnix, he held positions with the following companies:
• Global Practice Leader, Acxiom Corporation
• CEO, Performance Marketing Consultants, LLC
• Partner, Head of Database Marketing, Wunderman Worldwide
• President, Total Response, Inc.
• Vice President of Direct Marketing, Bozell Worldwide
He is considered an expert in one-to-one marketing for the automotive, financial services and telecommunications industries and has worked with global leaders such as AT&T, Citi, General Motors, Ford Motor Company and Hyundai to name a few.