Auto Finance Accelerate Agenda Explores Sales and Marketing

The auto finance market is rapidly evolving as consumer preferences change, marketing technology evolves, and smartphones threaten traditional sales strategies.

Auto Finance News has developed a comprehensive program to address these trends and more at the Auto Finance Sales & Marketing Summit, which will be held at the Omni San Diego on May 13.

Produced by Auto Finance News and Royal Media, the Auto Finance Sales & Marketing Summit will consist of one-on-one chats with top executives, as well as presentations and panel discussions with industry thought leaders. The full Auto Finance Sales & Marketing Summit agenda can be found here.

Participants will gain insights into new ways of measuring sales rep performance, developing a direct lending marketing strategy, technologies to improve marketing efficiencies, and more.

Additional topics for discussion will include managing the modern “martech” landscape; how the ‘Amazon effect’ changes customer service strategies; the latest on marketing analytics to boost sales and efficiency, and more.

To learn more — or to register — for this year’s event, visit the Auto Finance Accelerate homepage here.

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