Auto Finance News is honored to announce that Daniel Chu, chief executive of Tricolor Auto Acceptance and Ganas Holdings, has joined the speaker faculty at the second annual Auto Finance Sales & Marketing Summit. Chu will give a presentation on how auto lenders can successfully market their product offerings to new demographics. The presentation takes place on Monday, March 9 at 11:30 a.m.
Chu’s presentation will highlight strategies for identifying new demographics, how to choose appropriate communication channels and ideas for creating a product to serve new customer bases.
Tricolor Auto Acceptance and Ganas Holdings serve thin- to no-file Hispanic consumers in Texas and California, respectively, using artificial intelligence and machine learning. The deep-subprime lender was also the recipient of the Auto Finance Excellence Award in Technology at the 2019 Auto Finance Summit in Las Vegas.
The Sales & Marketing Summit will take place at the Omni San Diego on March 9-10, and will be directly followed by the Auto Finance Innovation Summit. Click here to see the full agenda. To learn more — or to register — for this year’s event, visit the Auto Finance Accelerate homepage here.