Black Friday: OEMs open pocketbooks

© Can Stock Photo / MikhailLeDantyu

It’s a great time to find the perfect gift on four wheels. Black Friday deals on cars have started, leading to an increase in incentive spend. Average incentive spend is expected to clock in at $3,819 for November, a year-over-year increase of $22, representing a “good sign” for the auto industry, Nick Woolard, director of […]

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