Creating a personalized approach to customer communication | Auto Finance News | Auto Finance News

Creating a personalized approach to customer communication

Gone are the days of reaching out to customers solely via mail or phone. WhatsApp, Facebook Messenger, and live chats are quickly gaining popularity as channels of choice among customers seeking support from their lenders.

In this episode of The Roadmap, Veros Credit’s AVP of Loss Recovery Mark Medrano shares tools and strategies for tailoring the customer experience with proactive, digital-first interactions.

Tune in to hear Medrano explain what applications Veros has invested in, and why personalized communication is crucial in today’s auto lending environment.

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