Same players, new tricks: Exploring the subtle art of direct lending | Auto Finance News | Auto Finance News

Same players, new tricks: Exploring the subtle art of direct lending

Roughly two years ago, direct-to-consumer lending gained traction as top industry players Ally Financial, Bank of America and Chase Auto launched online lending platforms. Since then, smaller financiers have trickled onto the direct lending playing field and are now grappling with the need to facilitate an online platform while scaling their business. As consumers put […]

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