GM Financial revamps strategy for digital revolution | Auto Finance News | Auto Finance News

GM Financial revamps strategy for digital revolution

GM Financial’s revamped digital marketing strategy is the result of greater collaboration with General Motors. At the helm of marketing efforts for one of the largest captives in the nation — boasting a near $80 billion portfolio — Will Stacy, executive vice president and chief marketing and digital officer has led the charge to define […]

Get Auto Finance News Premium for as low as $8 per week!

Start your free one week trial today for access to the latest industry news and trends.

Subscribe

Latest Magazine Issue
Sign Up Email List