Igniting demand: Powersports market in the age of covid

About 50% to 70% of powersport purchases in the past year were made by consumers new to the market

A new generation of riders has taken to the road and adopted the two-wheel way of life during the COVID-19 pandemic, reigniting powersports growth following a decade of decline. About 50% to 70% of powersport purchases in the past year were made by consumers new to the powersports market, said Tony Altieri, vice president of […]

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