Wells Fargo Exec to Explore 'Amazon Effect' at Inaugural Sales & Marketing Summit | Auto Finance News | Auto Finance News

Wells Fargo Exec to Explore ‘Amazon Effect’ at Inaugural Sales & Marketing Summit

Eric Halvorson, head of customer and team member excellence, Wells Fargo Auto

Eric Halvorson, head of consumer and team member experience at Wells Fargo Auto, will join a panel discussion at the Auto Finance Sales & Marketing Summit about how the “Amazon effect” is changing lenders’ customer service strategies. The session will take place May 13 at 2 p.m.

The panel will explore various strategies for satisfying the “want it all, want it now” demographic by applying 24/7 transactional access to lenders’ business strategies, along with ways to communicate with customers adverse to talking on the phone.

Additionally, the panel will delve into smartphone innovations on the horizon that lenders can harness to promote sales and marketing initiatives.

Halvorson has been with Wells Fargo Auto for more than a decade and is responsible for the design and execution of processes, products, data, and technology strategies to improve team member and customer experience for loan borrowers and auto dealer customers.

Other sessions at the inaugural Auto Finance Sales and Marketing Summit include strategies for presenting your value proposition to attract consumers and blurring the lines between direct and indirect lending. View the full agenda here.

The event is part of a weeklong series called Auto Finance Accelerate, which includes the Auto Finance Risk Summit and Auto Finance Innovation Summit. It will take place at the Omni San Diego, May 13-16.

To learn more — or to register — for this year’s event, visit the Auto Finance Accelerate homepage here.

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