To Target Millennials, You Must Know Millennials | Auto Finance News | Auto Finance News

To Target Millennials, You Must Know Millennials

Millennials are known as the toughest sell for lenders and auto dealers alike. Thanks to a balance of education and nascent careers, this generation is in a state of flux while trying to figure out how to finance their lives.

Superlatives abound for this generation. They are the most ethnically and culturally diverse generation in the U.S., they are influencing popular culture, and they are steeped in technology. They are not however, all created equal, according to Tom Lazenby, senior vice president, Regions Bank Dealer Financial Services.

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