Ally boosts Instagram engagement 60% with interactive campaign | Auto Finance News | Auto Finance News

Ally boosts Instagram engagement 60% with interactive campaign

© Can Stock Photo / maxxyustas

Ally Financial is jumpstarting its Instagram presence with a campaign designed to make discussing finances within relationships easier.

Already, the lender has grown its Instagram followers 60% since launching Confessiongrams, as the campaign’s called, in the spring. Positive feedback and engagement prompted Ally to extend paid support on the campaign further, running until Thursday.

To read the full story on Ally’s interactive social media campaign, click here.

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