Tricolor Targets New Customers Based on Google Search Patterns | Auto Finance News | Auto Finance News

Tricolor Targets New Customers Based on Google Search Patterns

Tricolor Auto Acceptance has implemented Google’s AdWord advertising platform to attract its “very specific consumer” online, Chief Executive Daniel Chu told Auto Finance News. “We have the ability to align marketing and risk,” he said of the new digital strategy that analyzes specific terms searched on Google to reach the no-file and thin-file Hispanic consumers […]

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