Digital Customer Experience Takes Center Stage at Auto Finance Sales & Marketing Summit | Auto Finance News | Auto Finance News

Digital Customer Experience Takes Center Stage at Auto Finance Sales & Marketing Summit

© Can Stock Photo / meepoohyaphoto

Distinguished executives from USAA Bank and are set to discuss best practices for optimizing the digital lending experience at the Auto Finance Sales & Marketing Summit during a session entitled “Delivering the Digital Customer Experience.” The discussion will take place Monday, May 13, at 4:00 p.m. PT at the Omni San Diego.

The panel will feature an open dialogue between Renee Horne, vice president of consumer lending experiences at USAA Bank; and Craig Hewitt, chief executive at

With technological innovations making waves in the industry, it’s a revolutionary time for auto finance. More lenders are pushing into the digital lending space through partnerships or creating their own proprietary systems. But what is the industry doing to make advancements to the digital customer experience?

In recent years, companies have made strides in their digital lending portals. In September 2018, USAA Bank started to pilot a car-buying augmented reality app that allows consumers to scan cars on the road and apply for an auto loan from local inventory right on the spot. Augmented reality is one example of how lenders can leverage innovative technology to create dynamic digital customer experiences.  

The executives will discuss other trends and best practices in sales and marketing, such as what lenders need to know about customizing mobile apps and app integration, social media do’s and don’ts, and digital personalization features like video chat.

The event is part of a weeklong series called Auto Finance Accelerate, which includes the Auto Finance Innovation Summit and Auto Finance Risk Summit. To learn more — or to register — for this year’s event, visit the Auto Finance Accelerate homepage here.

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