5 OEMs Using Virtual Reality to Change the Auto Market | Auto Finance News | Auto Finance News

5 OEMs Using Virtual Reality to Change the Auto Market

canstockphoto36022297When augmented and virtual reality first entered the consumer scene there was a lot of excitement behind its entertainment applications, particularly with video gaming.

But as people have grown more familiar with the product, automakers are jumping on the bandwagon to explore the use-cases for both engineering and designing, as well as how to encourage customers to engage with car brands and spur purchases.

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