Watch: Harnessing in-vehicle payment technology

OEMs tap into consumer data, offer unique services via connected cars

© Can Stock Photo / aimage

The definition of today’s connected car goes well beyond the notion of having a simple Wi-Fi connection. Cars now offer services such as navigation, calling and texting, and playing music, right from a touch screen inside the vehicle. But some OEMs are taking those capabilities a step further by integrating payment technology for services such as food and gas, providing lenders with a vast pool of data they can potentially use to better understand their consumers.

Scott Goddard, customer experience manager and head of in-vehicle commerce experiences at General Motors, discussed how car manufacturers can harness this technology to enhance the customer experience, build brand loyalty, and leverage consumer insights data during the Auto Finance Innovation Summit. The summit was held virtually last week; access the full on-demand session here.

Auto Finance Risk Summit, the premier event for risk and compliance in auto finance, returns May 11-12, 2021 as a virtual experience. The virtual experience will offer the quality networking and education of past events, all through an online platform. To learn more about the 2021 event and register, visit www.AutoFinanceRiskSummit.com.

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