Two distinguished executives from Bank of America and Hyundai Capital America are set to discuss tips for synchronizing lending options and promoting them to consumers at the inaugural Auto Finance Sales & Marketing Summit during a session entitled “Blurring the Lines Between Direct and Indirect.”
The discussion will take place on Monday, May 13, at 3:15 p.m. PT at the Omni San Diego. The panel will feature an open dialogue between Duane Freeman, senior vice president of consumer vehicle lending and national sales executive at Bank of America, and John Thacker, national sales director at Hyundai Capital America.
The auto finance market is rapidly evolving as consumer preferences change, marketing technology evolves, and smartphones threaten traditional sales strategies. The panelists will discuss these trends and offer best practices addressing unconventional ways to structure, train, and manage the salesforce while creating a seamless handoff from smartphone to dealership.
Produced by Auto Finance News and Royal Media, the Auto Finance Sales & Marketing Summit will also consist of one-on-one chats with top executives, as well as presentations and panel discussions with industry thought leaders. The full Auto Finance Sales & Marketing Summit agenda can be found here.
Participants will gain insights into new ways of measuring sales rep performance, developing a direct lending marketing strategy, technologies to improve marketing efficiencies, and more. Additional topics for discussion will include managing the modern “martech” landscape; how the “Amazon effect” changes customer service strategies; the latest on marketing analytics to boost sales and efficiency, and more.
To learn more about the Auto Finance Sales and Marketing Summit visit SalesandMarketingSummit.com.
Auto Finance Sales and Marketing Summit is part of the weeklong Auto Finance Accelerate event series. Join us for this event, plus Auto Finance Innovation Summit and Auto Finance Risk Summit, May 13-16, 2019. Visit AutoFinanceAccelerate.com for full details. Team registration is available. For more information or to register contact [email protected].