What do delivery pizza and automotive subscription services have in common?
HyreCar’s SVP of Strategic Partnerships Brian Allan made the case at the Auto Finance Summit that vehicle subscription services could unlock the potential for consumer adoption with a seamless mobile app, just as Domino’s achieved with pizza delivery 10 years ago.
“Domino’s changed the world of pizza,” Allan said. “They made it easier to order pizza, because it was cumbersome to do over the phone.”
Still, even with a smooth user interface and mobile presence, the subscription service space faces a challenge, outside of technology.
“Ridesharing is often confused with ride-hailing; carsharing is different entirely from Uber,” Allan said. “The semantics are confusing. and when consumers are confused, that’s where there’s less adoption.”
Allan was joined by panelists Robert McDonald, managing director at Stabilis Capital Management, and Bernie Moreno, president of DriveOptions.