Graham Wheeler – CEO of Volkswagen Financial Services UK, describes how Volkswagen’s blended retailing approach allows customers to access information they need consistently, online and through the dealerships.
Wheeler describes how Volkswagen has used bricks, clicks and people to increase retail sales by 50%, while reducing showroom visits by 50%.
The availability of manufacturer-designed technology allows the customer to prepare their vehicle acquisition prior to visiting the showroom – and then, when the showroom is visited, to be able to replicate the home-buying atmosphere.
This video is the latest video presentation from White Clarke Group, a global first-class provider of end-to-end automotive and asset finance software for retail, fleet and wholesale. Delivering proven, innovative solutions to more than 100 of the world’s leading finance organizations in 30 countries.
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