How Warm Is Your Welcome? | Auto Finance News | Auto Finance News

The most successful auto servicers know the welcome call is more than just a formality to perform when a new account comes on board. It is the first opportunity to delight and engage borrowers with your brand, capture and share information, and promote the services you provide. For a typical borrower, it is the start of a 36- to 68-month relationship which — if successful — will hopefully be renewed on another vehicle.

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