Driving an emotional customer experience

FinovateFall 2022

Financial institutions looking to improve customer experience should be cognizant of consumers’ needs and desires when developing new products and solutions.   Consumers are emotionally tied to the experience they have with a product rather than the product itself, Vivek Bedi, founder of product management training provider Product Immersion, said recently at FinovateFall 2022 in New […]

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