Concurrent Session Four A: Panel — From Couch to Dealership: Creating a Better Omnichannel Financing Experience
Meeting the customer at touchpoints they determine in the sales and financing process
Using technology to introduce compelling and accurate financing offers
Building a brand with differentiated customer experiences in mind
PANELISTS:
Kristina Bolte, Vice President of Dealer Services Digital, Direct & Alliance Programs at U.S. Bank
Denise Brown, Vice President, Chief Credit Officer, CarMax
Tricia Price, Senior Vice President of Customer Experience Operations, GM Financial
Ilja Troitschanski, President, Axis Auto Finance
MODERATOR:
Amanda Harris, Deputy Editor, Auto Finance News
