Toyota Financial Uses Gamification to Teach Compliance

Toyota Financial Services is making compliance training “fun” by turning its sessions into a game, Linda Iannone, chief compliance officer for the captive, said during a panel at the Auto Finance Risk and Compliance Summit yesterday.

The recent launch of the gamification program focuses just on compliance training around privacy right now, but given the success so far, Iannone said it could expand to other areas as well.

“What it does is it makes you feel like you’re playing a video game as you’re going through the training,” she said. “There is a lot of movement on the screen, it’s very interactive, and there is scoring as you are answering the questions and going through the modules. So far it has been pretty effective, and we want to take this approach to our other training.”

The program is an extension of an event the company has done for a number of years now called the annual compliance and ethics week. During the week TFS employees play games such as “Compliance Family Feud,” “Who Wants to be a Compliance Millionaire,” and engage with stand up comedians to perform skits as a way to learn the vital content in a more interactive way.

“We try to use it as an opportunity to impart some compliance knowledge,” she said. “But also do it in a way that’s fun and engaging.”

Iannone was joined on the panel — entitled Compliance Training Insights — by Debra Glasser, chief legal officer at Springboard Auto, and Robert Tennant, vice president and general counsel at Veros Credit.

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