After plunging in July 2009, Porsche sales are on the upswing again.

Last month, car buyers bought 2,703 Porsches, a 75% year-over-year increase and Porsche’s best month in two years. Meanwhile, total U.S. light-vehicle sales rose only 5%, to 1.05 million units.

Here’s a chart tracking Porsche sales versus overall vehicle sales for the past five Julys:



Sure, even single-digit growth in the new-car market is positive. But it seems like the gap between new- and used-car buyers is widening. Among consumers who can afford to buy new cars, luxury vehicles are becoming more attainable. Yet most consumers these days are still replacing used cars with newer used cars.

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Tags: luxury, new-car, porsche, sales, used-car

Michael Duke Comment by Michael Duke on August 9, 2010 at 3:56am
I dunno. Logically, one might guess a Porsche buyer might pay more attention to the stock market than the unemployment rate. I suppose a Porsche buyer might make the decision to buy one 2-3 months ahead of time. I can make a chart of the Dow on Apr 1 for the last 5 yrs and come up with a chart that looks amazingly similar to yours:

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