Vehicle sales reports for December are starting to trickle in, and the results are generally in line with expectations. The majority of manufacturers will record double-digit declines for the month — and year.

Already, Ford announced a 32% decline for December and 21% for the full year.

Sure, the news will get worse before it gets better, but there is a silver lining in all this. You see, throughout 2008, industry executives revised and re-revised their sales targets because of record-high gas prices, plunging consumer confidence, soaring unemployment, and a handful of other factors. The year started out on a 12-million-unit-SAAR trajectory; it ended at about a nine-million-unit pace.

But with 2008 behind us, we actually have some direction. We can isolate the overall year-over-year sales decline (probably about 20%) — and move forward. Estimates for 2009 vehicle sales are in the 10-million-unit range. It’s a far cry from the 16-million mark of 2007, but it seems like a realistic starting point — one from which we will continue to grow.

Views: 1

Tags: december, ford, saar, sales

Comment

You need to be a member of AutoFinanceNews.net to add comments!

Join AutoFinanceNews.net




Members

  • John Avery
  • Jordyn Jacobs
  • Shantelle
  • Raymond Specht
  • george wm miller
  • Marcie Belles
  • Daniel A. Parry
  • Matthew Karl Hilber
  • Jack Papesch
  • Jim Willis
  • Lesli
  • Timothy Moran
  • Robert Steele
  • Steven David
  • Gary Kindred
  • Michael Smitka

Subscribe to Auto Finance News by clicking here.

Details

About Us
Guide to Posting Images
Videos
Code of Ethics
Advertise


Our Other Sites:
Air Cargo Management Group
AccountsRecovery.net
Bank Innovation
________________________

Subscribe to our sister publication, Auto Finance News. Click here to learn more about the industry's leading newsmagazine or here for VIP access.


You agree that in posting to this site you will abide by the Terms of Service spelled out below.

© 2012   Created by JJ Hornblass.

Badges  |  Report an Issue  |  Terms of Service