Salt Lake City, Utah-- Prime Acceptance Corp., an auto finance company, announced their alliance
with National Creditors Connection, Inc., a nationwide field service company based out of Lake Forest,
California.

“Prime Acceptance Corp. is a rapidly growing finance company faced with the challenges many creditors
have experienced during the economic turn-down,” said Kelly Boulton, Prime Acceptance Corp.’s
senior portfolio manager. “To counter such challenges we've mandated a general practice to acquire
knowledge and resources which keep our team ahead of the curve. Partnering with NCCI has contributed
to furthering our efforts in loss prevention by reducing charge offs.”

NCCI provides collection teams with the power to generate a field call at the click of a button. By
submitting an account on NCCI’s secure web portal, a field agent will be in meaningful face to face
borrower contact in an average of three business days. “Their results turned frustrated Prime Acceptance
Corp. staff members into optimistic, enlightened, and productive employees,” Boulton noted. “Field calls
have proven to be a secret weapon for managers driven to motivate their staff and increase productivity.”

Boulton says as a sub-prime lender they’ve always had the need for a field call company to bridge the
communication gap between their collection team and customers who don't respond to telephone calls or
letters. “The service provided by NCCI has produced results we've found to be priceless; when a low cost
field call allows Prime Acceptance Corp. to avoid what could be a $10,000 charge off, it's a good day!”

While Prime Acceptance Corp. employs a full time field agent internally, the geographic reach is
extremely limited, Boulton said, adding: “Our partnership with NCCI, a company with a nationwide
presence, has allowed us to achieve ubiquitous coverage. The service NCCI renders is a resource any
finance company can utilize and appreciate.”

"NCCI is proud to form a partnership with Prime Acceptance Corp.,” says Ariel Lane, national account
manager, NCCI. “Their successful track record in the auto finance space makes them a valuable addition
to our existing client base.”

It has been a pleasure developing and implementing field call services into their current collection
practices, Lane said, continuing: "We look forward to strategizing with Prime Acceptance Corp. in the
coming months on how NCCI can continue to help them achieve their objectives in 2010 and beyond."

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Prime Acceptance Corp. is a financial services company specializing in the acquisition and servicing of
sub-prime and non-prime automotive retail installment contracts. Headquartered in Salt Lake City, Prime
originates indirect retail installment contracts through a network of automobile dealers throughout Utah.
All collections and servicing are performed in-house from its central facility. www.primeautoloan.com