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Your training of thinking is 100% true for today's market. The "tried and true" methods of selling are antiquated and outdated for technology savvy customers in today's market place. While the "principles" of…"
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Anthony West commented on Mike Gibb's blog post Four Marketing Strategies for Today's Auto Finance Market
Mike Gibb's blog post was featuredFour Marketing Strategies for Today's Auto Finance Market
The buzzword of the day in marketing circles is engagement.Businesses should engage their customers, not just sell to them. Engagement is different than selling because it's considered to be more consultative and less transaction-based. Engagement is something you do with family around Thanksgiving dinner, not something you do when someone walks onto your used car lot.I was reading…See More
Mike Gibb posted a blog postFour Marketing Strategies for Today's Auto Finance Market
The buzzword of the day in marketing circles is engagement.Businesses should engage their customers, not just sell to them. Engagement is different than selling because it's considered to be more consultative and less transaction-based. Engagement is something you do with family around Thanksgiving dinner, not something you do when someone walks onto your used car lot.I was reading…See More
Mike Gibb's blog post was featuredCome Together. Right Now.
Way back during the 1928 Presidential campaign, the Republican party released an ad promoting candidate Herbert Hoover that promised "a chicken in every pot and a car in every backyard, to boot." Hoover ended up winning the election, but shortly after taking the oath of office was derailed by an economic downturn known as the Great Depression. The economy recovered, eventually, but then America went off to war that lasted into 1945. After the war ended, the U.S. economy entered a period of…See More
Mike Gibb posted a blog postCome Together. Right Now.
Way back during the 1928 Presidential campaign, the Republican party released an ad promoting candidate Herbert Hoover that promised "a chicken in every pot and a car in every backyard, to boot." Hoover ended up winning the election, but shortly after taking the oath of office was derailed by an economic downturn known as the Great Depression. The economy recovered, eventually, but then America went off to war that lasted into 1945. After the war ended, the U.S. economy entered a period of…See More
Mark Humphrey commented on Mike Gibb's blog post An Auto Finance Spin on a Retail Credit Staple"Mike - Variations of this kind of product have been used by captives most specifically (per David's comments) before. Most memorable is the 0-0-0 deferred programs of the early 2000s where customers put $0 down, no payments for a certain…"
Mike Gibb commented on Mike Gibb's blog post An Auto Finance Spin on a Retail Credit Staple"David - Thanks for taking the time to reply.
I like to think that I understand the auto finance audience, but I am always willing to learn new things whenever I can. I appreciate your perspective and I agree with you 100%. This product, as is…"
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Four Marketing Strategies for Today's Auto Finance Market
Posted on May 25, 2012 at 10:00am 1 Comment 1 Like
The buzzword of the day in marketing circles is engagement.
Businesses should engage their customers, not just sell to them. Engagement is different than selling because it's considered to be more consultative and less transaction-based. Engagement is something you do with family around Thanksgiving dinner, not something you do when someone walks onto your used car lot.
I was reading…
Continue Come Together. Right Now.
Posted on May 17, 2012 at 11:00pm 0 Comments 0 Likes
Way back during the 1928 Presidential campaign, the Republican party released an ad promoting candidate Herbert Hoover that promised "a chicken in every pot and a car in every backyard, to boot."
Hoover ended up winning the election, but shortly after taking the oath of office was derailed by an economic downturn known as the Great Depression.
The economy recovered, eventually, but then America went off to war that lasted into 1945. After the war ended, the U.S. economy…
Continue An Auto Finance Spin on a Retail Credit Staple
Posted on May 11, 2012 at 6:00am 5 Comments 0 Likes
I don't listen to the radio much, but the last two times I've turned it on while driving, I've heard the same infomercial.
The commercial aims to get people to buy into a financial management system that helps them pay off their mortgages faster and to save more money. There's nothing terribly special or noteworthy about this particular commercial; I'm sure there are dozens, if not hundreds, of others like it bouncing across the airwaves.
While I have no plans to purchase the…
Continue Assessing the Competitive Landscape
Posted on May 2, 2012 at 10:00pm 0 Comments 0 Likes
What does it take to start a successful auto finance operation today?
The first thing is money. Without money to lend to people so they can buy cars or money to pay staff and buy supplies, it would be pretty difficult to get a start-up off the ground.
After money, the only thing that’s really needed is customers. A base of consumers that you can market your products to. Potential customers can be car dealers or Joe Consumer.
I’m dramatically over-simplifying what’s…
Continue Mastering the Revenue Maximization Formula
Posted on April 29, 2012 at 12:00pm 1 Comment 0 Likes
Like a lot of people, I'm a sucker for big-budget summer action movies. And while the reason I enjoy them so much (pointing out plot holes to anyone silly enough to agree to watch them with me) is different than most, one of my favorites is "Armageddon." The movie has a lot of great lines in it, but one of my favorites -- and one that is oddly appropriate for this subject -- is an exchange between Bruce Willis and Billy Bob Thornton. Thornton has just explained how it's up to Bruce Willis to…
ContinueComment Wall (2 comments)
- At 4:00pm on October 15, 2009,
William E Gerhardt said… - Thanks again for your help at the show.
- At 1:39pm on September 16, 2008,
Bobby Lazenby said…
Yes call me. 702-240-6362
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