While General Motors cuts brands like Saturn and Pontiac in the U.S., the manufacturer is prepping a new brand of passenger cars in China.

To be called Baojun, which means “treasured horse,” the new lineup will feature cars built in China and priced around $7,000.

“Baojun will complement our other brands sold in China, including our fastest-growing mainstream nameplate, Chevrolet,” said Kevin Wale, president and managing director of the GM China Group, in a prepared statement. “It will enable us to better address the increasingly segmented Chinese vehicle market.”

The GM China effort is a joint venture with SAIC and Wuling Motors. The trio already manufactures mini-trucks and minivans, as well as the Chevrolet Le Chi mini-car. Last year, SAIC-GM-Wuling sold 1.1 million vehicles in China.

Tags: baojun, china, gm, saic, wuling

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